Swoot Expands to Uptown New Orleans

Jon Sloan is bringing his nightclub-inspired fitness brand to a new neighborhood this weekend. After operating exclusively in the Lower Garden District since 2023, Swoot will launch a second studio in Uptown New Orleans. The move places the business within walking distance of Loyola and Tulane universities.

Sloan opened the original location at 2801 Magazine St. in 2023. The studio gained a following for high-energy classes set to themes like 2000s nostalgia and songs by Taylor Swift and Lady Gaga. Sloan stated that the decision to expand was driven by high demand. He noted that the team is continuing to grow and selling out many of their classes.

“We wanted to serve another part of New Orleans, especially a spot so close to Tulane,” Sloan said. The new space at 701 Dante St. will host a grand opening celebration on Saturday, Nov. 7. The event runs from 8 a.m. to 1:30 p.m. and will include tours, swag bags, giveaways, and pop-ups from local vendors.

Attendees at the opening will be the first to experience two new class formats. Swing is a 45-minute boxing-inspired workout that combines strength training, high-intensity interval training, and cardio. Sloan described the setting as a dim studio with neon lights and bumping bass, creating an intense and empowering atmosphere.

The other new offering is Slow Burn, a Lagree Method Pilates session performed on a megaformer machine. This differs from the microformer machine used at the Magazine St. location. The workout focuses on building core strength and muscle endurance with high intensity and low impact.

The Uptown schedule will also include Sculpt, Snatched, and Swoga. Sycle, a choreographed cycling class, will remain exclusive to the Lower Garden District studio, while Swing will be an exclusive offering in Uptown. Membership packages for access to both locations are available at swootnola.com.