Apple's foldable iPhone Duo arrives in stores with limited walk-in stock
Customers lined up outside Apple Stores on Friday to buy the iPhone Duo, the company's first foldable phone, but employees directed shoppers to check the Apple Store app for Saturday availability.
By Leila Reynolds ·
Apple's first foldable phone, the iPhone Duo, went on sale at Apple Stores worldwide on Friday, October 23, drawing crowds to retail locations in multiple countries. Apple said in a press release that customers filled its stores while employees offered hands-on demonstrations and shopping assistance.
Queues formed outside stores overnight as people sought to buy an iPhone Duo as walk-in purchase. Apple had cautioned beforehand that retail inventory would be "limited." Employees told shoppers who could not buy a device to check the Apple Store app on Saturday at 10 a.m. ET for store stock details.
Apple executives appeared at separate stores on launch day. Greg Joswiak, senior vice president of worldwide marketing, joined retail executive Vanessa Trigub at the Fifth Avenue store in New York. Apple CEO John Ternus visited the Domain NORTHSIDE store in Austin, Texas, with retail chief Deirdre O'Brien. Ternus toured Apple's Austin offices earlier in the week, according to Mark Gurman. Austin is hosting the Formula 1 United States Grand Prix this weekend, and Apple is the exclusive F1 streamer in the US.
Apple published photos of launch events from multiple cities Friday morning. Readers of 9to5Mac also shared images from their local stores.
Apple Store app stock updates are scheduled for Saturday at 10 a.m. ET.
