Formula 1 Race to Air in Dolby Atmos on Apple TV Starting This Weekend
The United States Grand Prix at the Circuit of The Americas is the first Formula 1 event to use the format.
By Pedro Barnes ·
Apple TV subscribers in the United States can watch the United States Grand Prix in Dolby Atmos audio, with the upgrade going live on Friday, October 23. The race weekend at the Circuit of The Americas marks the first Formula 1 event ever broadcast in the format.
Apple and Dolby Laboratories announced earlier this month that Formula 1 coverage on the platform would gain Atmos support beginning with the Grand Prix. Apple says the surround sound is designed to carry team radio, commentary, engine noise, on-track battles and pit lane audio to viewers.
Practice 1 has already concluded. Practice 2 takes place Friday, October 23, at 5 p.m. ET. Practice 3 is set for 1:30 p.m. ET on Saturday, October 24, followed by qualifying at 5 p.m. ET. The race runs Sunday, October 25, at 4 p.m. ET.
Apple will host a live screening of Sunday's race at its Domain NORTHSIDE store in Austin, Texas. Apple CEO John Ternus and retail chief Deirdre O'Brien visited the same store on Friday for the launch of the iPhone Duo.
The company has also expanded its Detailed City Experience in Apple Maps to Austin, adding a map of the Circuit of The Americas that includes turn numbers, grandstands and 3D landmarks for fans moving around the venue.
Apple TV is available for $14.99 per month or as part of the Apple One bundle. The service carries Ted Lasso, Severance, The Studio, The Morning Show, Shrinking and Silo.
