Oppo Find X10 Pro Max priced at €1,799, €200 below Samsung foldable
The straight-screen Android flagship matches the cost of the iPhone 18 Pro Max, sparking debate over value in a market driven up by AI hardware costs.
By Pedro Barnes ·
Oppo has set the European price for the Find X10 Pro Max at €1,799. The figure places the straight-screen device just €200 under the cost of Samsung's Galaxy Z Fold 8, which sells for €1,999 in the region.
A reviewer who used the handset for several weeks praised its performance, camera quality, and battery life. However, the high cost has dimmed the enthusiasm surrounding the launch. The writer noted that the price is surprising for a non-foldable phone.
The pricing aligns with the latest iPhone 18 Pro Max. Users on Reddit have highlighted this parity, arguing that the new Oppo model costs the same as Apple's top-tier offering. Some commenters also pointed out that the previous generation Find X9 Ultra remains available at a lower cost with more memory and a larger battery.
The blame for the high price tag is not solely on Oppo. Samsung's Galaxy S26 Ultra is listed at €1,769 in Europe, a difference of only €30. Xiaomi is also expected to face similar pricing pressures for its upcoming European releases. The article attributes the industry-wide inflation to the demands of AI companies, a situation described as "RAMageddon."
Older models offer a cheaper alternative. The Find X9 Pro can currently be found in Europe for roughly €1,000. The reviewer stated they would choose the Find X9 Ultra over the new device if the price were lower, suggesting the previous generation remains a strong value option for many buyers.
Promotional offers in the UK may provide a discount for some buyers. However, the base price remains high in a market where costs have risen sharply. The Find X10 Pro Max runs on a MediaTek processor and serves as Oppo's current top-tier Android flagship.
The device competes in a sector where premium pricing is becoming standard. While the hardware capabilities are well-reviewed, the €1,799 price point makes it one of the most expensive straight-screen phones available in Europe today.
