Article opens 9,000-square-foot furniture store in Northwest Austin

Article, a furniture retailer that primarily sells online, will open a physical store in Northwest Austin. The 9,000-square-foot location is scheduled to open by the end of the first quarter of 2027 at Great Hills Market.

The shopping center is located at 9828 Great Hills Trail in the Arboretum area. Current tenants include T.J. Maxx, Petco, Honest Mary’s, La Madeleine, and Modern Market. Article states that Austin has historically ranked among its top 15 U.S. cities for e-commerce orders.

Aamir Baig, the company’s CEO and co-founder, said the brand has operated with a digital-first model for more than a decade. He described the move to brick-and-mortar retail as a disciplined extension of the business built online.

The Austin store will be the first Article location to sell outdoor furniture year-round. The inventory includes sofas, coffee tables, dining sets, bed frames, desks, and decor items such as rugs and lighting. Shoppers can view curated room vignettes and browse fabric swatches on site.

The company offers free design services at its stores. Baig noted that nearly 70 percent of in-store merchandise sales across all locations have come from new customers, indicating that physical stores introduce the brand to new audiences.

This new location will bring Article’s total store count to six. The company opened its first store in Vancouver, British Columbia, two years ago. Subsequent locations opened in Toronto, San Francisco, and Bellevue, Washington. A location in Atlanta is also set to open next year.